For instance, the history of motion graphics goes back waaaaay further than adobe aftereffects. The purpose of motion graphics use in video content is to add depth. Design tips from the legendary saul bass rocketstock. Bass designed emblematic posters that made a stunning visual impact, thus revolutionizing animated film graphics and the visuals of film advertizing. Saul was captivating as he described his reasoning why his great designs worked. Motion graphics animated explainer video production. Examine famous cinematic titles by saul bass and the james bond franchise. Dec 15, 2015 this kinetic typography video was created in adobe aftereffects for a graphic design class at simpson college. Born in the bronx, saul bass was given a scholarship to the art students league in 1936. Googles homepage is celebrating 93rd birthday memory of saul bass. The invention and success of motion pictures, television, the internet and mobile devices has created a digital medium for many forms of advertisement and design. May 8, 1920 april 25, 1996 was an american graphic designer and oscarwinning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos during his 40year career, bass worked for some of hollywoods most prominent filmmakers, including alfred hitchcock, otto preminger, billy wilder, stanley kubrick and martin.
Bass designed the poster for premingers film carmen jones. Saul bass is amongst the most significant pioneer in animated graphic design, and that his work marks the true beginning of what is now commonly referred to as motion graphics. Arguably the earliest motion graphic was the intro sequence for this film, while its rather simple in comparison to todays motion graphics it was, at. The poster was so impressive, preminger asked saul bass to create the opening title sequence as well, thus beginning the designers career in motion graphics. In 1964, saul bass hired me as a strategic logo design planner, account manager, and director of new business contacts. Basss simple design effectively communicated the mood of the film. Nuke is the current visual effects compositing software of choice by. Saul bass is a great name in the field of motion graphics and is a.
May 21, 2016 in this project, i took a still image, broke down the elements, and then animated them together. Graphic designer and oscarwinning director saul bass worked with some of the most creative filmmakers in hollywood to set the tone for their. The relationship between humans and cinema has always been a bit like moths to the flame. One of the first uses of the term motion graphics was by animator john whitney, who cofounded motion graphics, inc. Graphic designer and oscarwinning director saul bass worked with some of. Hitchcock and bass both claim to have directed the scene but evidence of sauls involvement extends far past speculation. Breaking barriers with motion design cgw explores how leadingedge graphics techniques, including the 3d modeling, animation and visualization are used in such applications as cadcamcae, architecture, scientific visualization, special.
Motion graphics are pieces of animation or digital footage which create the illusion of motion or. The exact birth is a bit murky, but a wellaccepted milestone is. Arguably the earliest motion graphic was the intro sequence for this film, while its rather simple in comparison to todays motion graphics it was, at the time, completely revolutionary in the film industry. Saul bass influenced motion graphics showreel youtube. In other words, practically every project in which there is a moving graphic element is a work of motion graphics. Motion graphics rory fostergames and interactive media blog. A life in film and design jennifer bass, pat kirkham, martin scorsese on. I was young, just a few years out of ucla, and i was attracted to sauls rational approach to great logo design in the 60s. Graphic designer and oscarwinning director saul bass worked with some of the most creative filmmakers in hollywood to set the tone for their work through his unique title sequences for films.
Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. I was interested in saul bass as i love the simplicity of his. Did alfred hitchcock actually direct the psycho shower. Saul bass is a major pioneer in the development of feature film title sequences. If you dont, youre going to live your life getting around that and trying to compensate for that. Aug 08, 2019 modern film and television title design is influenced heavily by the work of saul bass and other early pioneers, but motion graphics has expanded far beyond what saul bass couldve imagined.
The best way to differentiate between motion graphics and standard animation were asked a lot. Visualise your concepts using storyboards and software packages. Also, the animation is a broader term while a motion graphics video enhances the overall textual usage. Motion graphics goes beyond the commonly used method of framebyframe animation. Titles and credits have become an art form in their own right thanks to the likes of saul bass 4, a. He started out with a successful career in graphic design, but is best known for his title sequences. Design a poster in the style of saul bass 99designs blog. Riverside city college art department 14,475 views. He largely designed motion picture title sequences, corporate logos and famous graphic designers. Oct 21, 2015 graphic designer and oscarwinning director saul bass worked with some of the most creative filmmakers in hollywood to set the tone for their work through his unique title sequences for films. Motion graphics artists are therefore able to give life to static graphics with the use of visual effects, animations and cinematic techniques, in order to create an interesting and engaging. Saul bass the human factor graphic to motion graphic.
You qualify it with all kinds of evasive phrases because youre timid about it. One cannot speak of motion graphics without mentioning saul bass may. From 1944 until 1946 saul bass studied at brooklyn college. This kinetic typography video was created in adobe aftereffects for a graphic design class at simpson college. What is motion graphics what is the difference from 3d animation. Use these show opens as inspiration for your own work.
One of the first uses of the term motion graphics was by animator john whitney, who in 1960 founded a company called motion graphics inc. His work included title sequences for popular films such as the man with the golden arm 1955, vertigo 1958, anatomy of a murder 1959, north by northwest 1959. Saul bass, a motion graphic designer, was the genius behind some of the most iconic opening titles such as vertigo. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology e. Motion graphics design introduction open universities australia. Working in the mid 20th century, when the importance of graphic design was just on the upswing, bass branded a staggering array of major corporations with his iconic, minimal designs. What is motion graphics history of motion graphics. The title sequence saul bass createdfor alfred hitchcock s north by northwest is considered one of the earliest examples of motion graphic design. Did alfred hitchcock actually direct the psycho shower scene. Jun 25, 2019 his process of pushing design to the limits of abstraction should be studied in all design schools. Saul bass may 8, 1920 april 25, 1996 was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. Saul bass the human factor graphic to motion graphic project. Le graphiste americain saul bass est souvent considere comme le pionnier du.
How to brand a film festival, saul bass style features. The title sequence saul bass createdfor alfred hitchcocks north by northwest is considered one of the earliest examples of motion graphic. Motion graphics explainer video content is used in a diverse range of industries to build effective communication. Which bear striking resemblance to the actual shots used in psycho. Motion graphics design introduction open universities. The most outstanding sample of motion graphics is the intro of alfred hitchcocks psycho, title sequences of the man with the golden arm, vertigo, and anatomy of a murder in which saul bass managed to achieve a unique combination of sound, motion, and graphic design elements. Arguably one of the most influential early pioneers in motion graphics. The man, of course, is saul bass, and this footage of him comes from a longform interview conducted by designer and educator archie boston. One of the first motion graphics was saul bass title sequence for the 1955 the man with the golden arm. I choose the movie poster designed by saul bass for the human factor.
Taking into account many of the ideas mentioned above, ive created a simple saul bassstyle poster. The history of motion graphics is longer than you think video. The field of motion graphics encompasses film titles, broadcast packages, music videos, animation, television commercials, online video and outdoor and indoor digital displays. Bass was commissioned as a pictorial consultant for the scene, for which he created 48 stylized storyboards. After effects motion graphics intro sequence youtube.
In this project, i took a still image, broke down the elements, and then animated them together. The following innovative main title sequences present the theme of a television show in a totally unique and creative way. He used simple designs to effectively convey the mood of the film. Broaden your knowledge of the components of good graphic design. Designed by jennifer bass, saul basss daughter and written by distinguished design historian pat kirkham who knew saul bass personally, this book is full of images from the bass archive, providing an in depth account of one of the leading graphic artists of the 20th century. Designed by jennifer bass, saul bass s daughter and written by distinguished design historian pat kirkham who knew saul bass personally, this book is full of images from the bass archive, providing an in depth account of one of the leading graphic artists of the 20th century.
Director otto preminger would be the one who brought saul bass into title design. Having access to all of these programmes will allow someone to create any of the motion graphics i have mentioned including title and credit sequences. May 08, 2015 again saul bass was a master in the subtlety and relationship between straight and curved lines all of his shapes have life. The exact birth is a bit murky, but a wellaccepted milestone is the work of artist saul bass. Saul bass made history of motion graphics with opening titles for. Creating the titles for groundbreaking movies like the man with the golden arm, vertigo, and. Breaking barriers with motion design computer graphics world. The saul bassapproved method of credibilitybased logo design.
Saul bass transformed the idea of a movie title from a simple text listing of the cast and crew of a film to a full fledged character, an essential part of a films personality. Jan 9, 2020 sometimes when an idea flashes, you distrust it because it seems too easy. Awardwinning show open for the national geographic channels ancient secrets dive through renaissance era imagery to reveal the show title. The history of motion graphics from synaesthesia to saul bass. Saul bass is arguably the greatest graphic designer of the 20th century. Saul bass famed jetstream logo for continental airlines 1968 this particular logo was ultimately replaced in 1991 but, as with all of bass creations, the distinctive look of the original will live on in graphic design history. May 26, 2016 what is motion graphics what is the difference from 3d animation.
Saul bass on his approach to designing movie title sequences. Thanks to the advance of digital workflow and applications, a new job title came to be now known as the motion graphic designer. Sep 20, 2019 breaking barriers with motion design cgw explores how leadingedge graphics techniques, including the 3d modeling, animation and visualization are used in such applications as cadcamcae, architecture, scientific visualization, special effects, digital video, film, and interactive entertainment. But often, this turns out to be the best idea of all.
Saul bass title sequence oceans eleven 1960 duration. He also was a pioneer and innovator in what we now call motion graphics. So in his honor, were taking a look at his signature poster design style to help you understand what makes it unique and how you can duplicate it in adobe illustrator a good place to begin is by thinking about the mediums available in his time. And its this communication that sets motion graphics apart from regular animation or filmmaking, where the artist is telling a story. We tour his amazing work in logo, film poster and title design. The history of motion graphics is longer than you think. Saul worked sidebyside with his wife elaine bass for much of his career.
Extra attention was payed to creating shapes with charm and. Feb 08, 2016 one of the first motion graphics was saul bass title sequence for the 1955 the man with the golden arm. Saul bass biography saul bass was a prominent american graphic designer of the twentiethcentury. Modern film and television title design is influenced heavily by the work of saul bass and the other early pioneers. Bass developed iconic, influential and noteworthy title sequences employing distinguished kinetic typography for motion pictures, including the man with the golden arm 1955, north by northwest 1959, vertigo 1958 and psycho 1960. Motion graphics, or mograph for short, is a relatively new form of communication. With the increasing availability of userfriendly motion graphics software.
Saul bass was a great 20thcentury american graphic designer, who created the corporate image and memorably stunning logos for numerous american companies. Modern film and television title design is influenced heavily by the work of saul bass and other early pioneers, but motion graphics has expanded far beyond what saul bass couldve imagined. Jun 12, 2012 saul bass might be the single most accomplished graphic designer in history. How to brand a film festival, saul bass style features digital arts. In movie theaters, with our phones in hand, driving by digital billboards, our eyes move towards the glow. May 8, 1920 april 25, 1996 was an american graphic designer and oscarwinning filmmaker, best known for his design of motionpicture title sequences, film posters, and corporate logos. Saul bass was, first and foremost a pioneering 1950s hollywood designer, the founder of conceptual cover design, who created the motion picture title sequences and posters for a great many. This took two sets and two different locations by using a still camera and edited in a program called dragon stop. Saul bass is the connection of course, the american graphic. Apr 03, 2012 saul bass influenced motion graphics showreel pranai patel. The history of motion graphics goes back further than adobe after effects. Saul bass influenced motion graphics showreel pranai patel. Le motion design, aussi appele animation graphique, graphisme anime, conception du.
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